Privacy

The short version

Your family's data lives in your family's own private database. It is never sold, never shared, never used for advertising, and never analysed for anything beyond showing you your own baby's patterns. There are no trackers and no analytics. When you ask us to delete it, we delete all of it.

What we store

Only what you log: your baby's profile (name, date of birth, and optionally sex and gestation for the growth charts), care entries (feeds, nappies, expressing, growth, health notes, medicines, reminders), the first names you pick for "who logged this", and, if you enable notifications, the technical subscription your phone needs to receive them. No accounts, no passwords, no payment details. When you signed up we asked for one contact detail (an email address or phone number), used only to send you your family's PIN and to reach you about your signup; it is not stored in the app itself, and you can ask us to erase it at any time at karo@appeningnow.com.

Where it lives

Each family gets a completely separate app and database, hosted in the EU (Amsterdam) and reachable only over HTTPS, behind your family's PIN. Families never share a database, so your data cannot leak into anyone else's view by design. Encrypted backups are kept so a mistake can be undone; they expire automatically (oldest copies within six months).

The one outside service

Two optional features send text to Anthropic's API, and nothing else ever leaves your instance. Anthropic does not use API text to train its models, and neither of these is switched on unless your logbook has been set up for it.

Quick add.If you type "fed 60ml at 3am" in plain words, that one sentence is sent to be understood, then discarded.

LittleAi.When you ask it a question, it is sent your question, the recent messages in that conversation, and your baby's first name, date of birth and (if you have recorded it) gestation at birth. If answering needs your actual records, it is also sent the relevant ones: today's feeds, nappies and expressing, recent feeds and nappy changes, growth measurements, and whether today's medicine was given. It is never sent your notes, your photos, or anything about another family. Your conversation is not stored on our side once you close it; a general answer with no personal detail in it may be kept so the same question can be answered instantly next time, and that is deleted with the rest of your data.

What we never do

No advertising, no analytics, no tracking, no selling or sharing of your data, and no profiling beyond showing your own family its own baby's patterns. Nothing leaves your instance except the flows described on this page.

Your data, your call

You can download everything, or delete your whole logbook, yourself from Settings at any time. Deletion removes your live data immediately and your backups as they expire. Under UK GDPR you also have the right to access, correct, and object to how your data is used. Questions or requests: karo@appeningnow.com.

Who's responsible, and the legal bit

The data controller is Appening Now, contactable at karo@appeningnow.com. Because a baby's health information is sensitive ("special category") data, we process it only with your explicit consent, given when you sign up, and only to run the logbook for you. You can withdraw consent any time by deleting your data. Data is held until you delete it.

Our processors, who host or handle data strictly on our instructions: Vercel and Railway (app hosting and database, EU region); Cloudflare (object storage for milestone photos, where photos are used); Anthropic (only the optional quick-add text and LittleAi questions, above); Expo and Apple (delivering reminder notifications if you turn them on — Apple's notification network is global, so the small technical message behind each notification passes through US servers); Telegram (how your signup details, in-app support messages and deletion notices reach us); GitHub (your signup details passed through its systems while your private app was being built); and Apple again if you connect an iCloud album or calendar. If you're ever unhappy with how your data is handled, you can complain to the UK regulator, the ICO, at ico.org.uk.